Among those whose proposal dates were impacted, 6 in 10 were delayed, mostly (71%) due to COVID-19 restrictions. Plus, many proposers (48%) had to rethink their proposal plans, as the pandemic altered their original proposal location (67%), date (63%) and how the proposal took place (56%). Roughly 50% of proposers in 2020 said they started planning within four weeks of the proposal taking place, as making plans farther in advance posed additional challenges while COVID-19 continued to impact the nation. While nearly half of proposers in 2019 spent 1 to 6 months planning a hyper-personalized proposal, many proposers resorted to shorter time frames out of necessity in 2020 to accommodate ever-changing conditions of the pandemic. However, this will not deter them from declaring their love in a special way and curating intimate, unique moments to ask their partner to spend forever together.”Īverage Proposal Planning Timelines Shorten in 2020 “Like fellow newly engaged couples, individuals planning to propose this Proposal Season may also need to be flexible with their plans in order to accommodate shifting pandemic conditions and local regulations. “Despite challenging times and changes to many original proposal plans due to COVID-19, couples around the nation continued to strengthen and progress their relationships, showcasing how even in the most challenging times love cannot be canceled,” said Kristen Maxwell Cooper, editor in chief of The Knot. Newly engaged couples are also being incredibly intentional when planning their upcoming weddings, and they’re taking their time when it comes to making big decisions and discussing factors like health and safety. In fact, COVID-19 has resulted in just the opposite-The Knot 2020 Jewelry & Engagement Study found newly engaged couples have experienced an increased sense of urgency to kick-start wedding planning: 8 in 10 newly engaged couples have secured an upcoming wedding date, the majority of which will occur in 2021 (73%), and most (66%, up from 57% in 2019) started to plan their future wedding festivities within one month of getting engaged. The study also found the pandemic accelerated a reliance on technology throughout every stage of proposal planning, whether by asking for a family member’s blessing via video chat, conversing with jewelers through online chat boxes or video conferencing platforms when shopping for an engagement ring (13%), or connecting with loved ones for virtual post-proposal celebrations (10%).Įvolutions to proposal planning and continued uncertainty around the longevity of the pandemic have not deterred newly engaged couples from planning their upcoming celebrations. Plus, 83% of proposers said they felt pressure to curate a highly unique proposal in 2020 (up from 75% in 2019), and nearly half of proposers had to pivot original plans as a result of the pandemic, from changing the location (67%) or date (63%) to involving their loved ones (52%). The study of more than 5,000 newly engaged individuals (who got engaged between April and November 2020) found COVID-19 placed additional pressure on proposers-including limited ability to shop in person for engagement jewelry, along with planning their proposal within a shorter time frame to account for constantly evolving pandemic conditions. NEW YORK-( BUSINESS WIRE)-With Proposal Season-November through February, the most popular time of the year for couples to get engaged 1-off to a strong start, leading wedding planning and registry resource The Knot released its 2020 Jewelry & Engagement Study, unveiling how couples and their proposals were impacted by the global COVID-19 pandemic this year.
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